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Author
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Topic: Peyo Company and its history
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Peazjelly
Super Smurf
Member # 3101
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posted 06-29-2024 03:26 AM
The Smurfs have recently changed their corporate name to " Peyo Company ". I decided to look back at the list of business names the Smurfs rightsholders have used over time.
The first name I can find is from Dupuis. Dupuis' Societé d'Edition de Presse et de Publicité or SEPP is listed as the first legal entity representing business rights for the Smurfs. Dupuis published Smurf comic books. Dupuis also made the first Smurf figurines (starting with Johan and Peewit) in November 1958. They also legally represented Peyo in negotiations with Hanna Barbera. The SEPP name is often listed as "Peyo SEPP", or more accurately "Peyo S.E.P.P.".
In 1984, Peyo's daughter Veronique Culliford founded IMPS (International Merchandising, Promotion & Services), the world license holders for the Smurfs, Benny Breakiron and Johan & Peewit. Studio Peyo SA owns the Peyo intellectual property and grants those rights to IMPS. IMPS is also referred to as IMPS / LAFIG. IMPS will later be rebranded into Peyo Company.
The most recent Smurf business entities include:
Peyo Productions, which manages audiovisual content. Peyo Creations, which makes new artwork and stories. Peyo Licensing, which licenses consumer products, family entertainment and book publishing. Finally, Peyo Distribution, which manages the distribution of the audiovisual Smurf catalog.
As of 2024, all Smurf business falls under the umbrella name of Peyo Company. Peyo Company is fitting because it uses the name Peyo, just like the first company, Peyo SEPP.
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__It's PeazJelly Time
Posts: 439 | From: SC | Registered: Feb 2010
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Sassette
Moderator
Member # 2
Member Rated:
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posted 06-29-2024 06:29 AM
Peyo Company
IMPS / LAFIG
Dupuis
The Smurfs Business Logos
![[Sassette Smurfling]](graemlins/Sassette.gif)
Thanks for the smurfy history, Peazjelly!
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Have a smurfy day!
Posts: 4475 | From: Smurfingland | Registered: Jul 1999
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Sassette
Moderator
Member # 2
Member Rated:
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posted 06-29-2024 06:31 AM
Peyo Company Sign
The Smurfs Global License Holder Rebrands as Peyo Company,
Announces New Adaptations of Artist’s Comics Characters
by Alex Reif
Jun 11, 2024
It’s a great day to be blue as The Smurfs’ global license holder changes its name from IMPS to the Peyo Company. Named after The Smurfs creator Pierre Culliford’s artistic name, the rebranding was unveiled at the Annecy Festival and is designed to usher in a new era of entertainment inspired by its namesake’s creations. Using Peyo’s iconic signature, a new logo was unveiled alongside plans for the company’s future.
First introduced in comics in 1958, The Smurfs quickly became Peyo’s most famous creation, and they’ve never left our minds and hearts in the years since. The third season of their most recent TV series will premiere in August, introducing some brand-new characters over the course of 52 episodes. The series has also been renewed for a fourth season, with a making-of documentary in the works.
The Smurfs Season 3
Next Valentine’s Day will find The Smurfs heading back to the big screen in a star-studded film from Paramount Animation. It was previously announced that pop superstar Rihanna would be providing the voice of Smurfette in addition to providing the musical soundtrack. During the rebranding announcement, Peyo Company CCO of Audiovisual & Music, Nele De Wilde, unveiled more casting announcements. Additional voices will be provided by Nick Croll, James Corden, Amy Sedaris, Nick Offerman, Natasha Lyonne, JP Karliak, John Goodman, Octavia Spencer, Billie Lourd, Kurt Russell, Sandra Oh, Alex Winter, Daniel Levy, and Xolo Maridueña. The film’s logo was revealed during the press conference in all of its international variants.
The Smurfs Film - in all the different languages!
The film, directed by Chris Miller (Shrek the Third) and written by Pam Brady (Ruby Gillman: Teenage Kraken), follows the Smurfs on an interdimensional adventure unlike any they’ve ever had. However, the film is also enriched with Peyo’s legacy, with an art direction directly inspired by Peyo’s comic drawings.
Peyo Company Future Plans for The Smurfs
Taking a queue from Marvel Studios, the Peyo Company unveiled a graphic of their plans beyond the new feature film. Part of the reason for the rebrand was the opportunity to develop more of Peyo’s creations into globally recognized properties. Did you know that The Smufs is actually a spin-off? The blue characters first appeared in Peyo’s favorite creation, Johan and Peewit, a comic series about a young squire and his jester sidekick. Set to debut in 2027, Tales of Johan & Peewit will adapt the story “The Secret of the Salamander” throughout its first season. The Peyo Company unveiled a piece of concept art for the series, which should make Smurfs fans very happy.
Tales of Johan & Peewit
Also planned to debut in 2027 is a series inspired by another of Peyo’s classic comic characters, Benny Breakiron, about a super-strong kid who loses his incredible abilities anytime he catches a cold. It’s clear that this isn’t just a rebrand, but an initiative to reinvigorate Peyo’s classic works for a new generation to love.
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Have a smurfy day!
Posts: 4475 | From: Smurfingland | Registered: Jul 1999
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