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Wallace Berrie Smurfs
WALLACE BERRIE SMURFS
Wallace Berrie is responsible for bringing the Smurfs to America en masse. Toys, games, collectibles - and even their own series of Smurf figures. Read all about Wallace Berrie Smurfs here!
WALLACE BERRIE SMURFS
What are Wallace Berrie Smurfs?

Wallace Berrie brought Smurfmania to America in the 1980s via its almost unstoppable line of Smurf collectables, including almost every type of Smurf toy imaginable - including figurines, of course!

When Schleich couldn't keep up with demand, Wallace Berrie stepped in to help, ensuring a steady supply of Smurf figures for the North American continent

These figurines are marked "W.B. CO." and "W. BERRIE CO.".
Wallace Berrie Smurf Markings
Wallace Berrie Smurf Markings


W. Berrie & Co.
W. Berrie & Co.
W. Berrie & Co.

Wallace Berrie markings are varied. This figurine is marked "W. Berrie & Co.".

Wallace Berrie Smurf figurines are based on Schleich molds and usually have the Schleich marking along with the standard Wallace Berrie stamp.

Read more about Wallace Berrie here

What are Applause Smurfs?

Applause was a division of Wallace Berrie and Co. in the 1980s and marked some of their Smurf figurines as such, in addition to the Wallace Berrie stamps mentioned above.

Applause Smurfs are stamped with a "APPLAUSE" marking.

The Smurf at the top right reads "APPLAUSE DIV WB AND CO INC".

The Smurf at the bottom right reads "APPLAUSE" followed by a "TM" trademark.

Regardless of whether or not your Smurf says "Wallace Berrie" or "Applause" (or some combination of the words), these Smurfs all have one thing in common: they were manufactured to satisfy the incredibly large demand for Smurfs that occurred in the United States during the 1980s. Applause and WB were singlehandedly responsible for the huge number of unique licensed Smurf items that appeared during that time.

Applause even made their own versions of the Smurf playsets - click here to see.
Applause Smurf Markings
Applause Smurf Markings

Applause Markings
Applause Smurf Markings
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