UNICEF Kills the Smurfs
|Reaction to UN Smurf Bomb|
Reaction was immediate. News spread like wildfire across the internet. The video clip went viral all around the world, and took on a life of its own.
The ad was originally intended to be shown to adults only, in Belgium, once on TV. But people could watch it over and over, all around the world, out of context, on the internet. So much of the intent was lost that many people who were unfamiliar with the Smurfs simply watched to see little blue people "blown up".
Newspapers, like the Orange County Register, provided succinct comic analysis of the situation, as seen on the picture to the left.